In today’s blog, we will be talking about the most sought-after topic in the market right now: Paid Ads! Yes! They are everywhere, Facebook, Instagram, YouTube. They certainly generate quick results, but they also cost a lot of money. “When?” “How?” “Which platform?” – We get the confusion. And towards the end of this blog, you will get all your answers.
- Introduction
- What Makes Paid Ads Appealing
- The Downside of Paid Ads
- Do You Really Need Paid Ads
- Conclusion
Now for the million-dollar question – Do you really need paid ads?
Well, there is not a direct ‘yes’ or ‘no’ response to it. However, we will certainly talk about the goods and bads that paid ads come with. We will also discuss how digital marketing services USA can help you with all your questions.
Before we actually get to whether or not you need paid ads for your business, let us discuss why they are so sought-after. Keep reading for meaningful insights.
What Makes Paid Ads Appealing?
Let us paint a picture for you – let’s say you have opened a new store on a busy street. And since there is a lot of competition out there, you need to stand out. Paid ads do exactly that – are used as a loudspeaker to bring attention to your store. This way, people who are looking for what you are selling will definitely stop by and most likely make a purchase.
Here are several reasons as to why businesses are leaning towards paid advertisement:
• Instant Visibility
Organic growth is like planting a seed – SEO or social media – the growth is slow, but the results are immaculate.
As for paid advertisements – it is like launching a sky rocket – quick and instant. This is a way to have your ranking on Google’s first page instantly, inviting more potential clients. There are several digital marketing services USA available to help you out with what will work best for you.
• Laser-Sharp Targeting
This is the best way to see hands-on results. Paid advertisement ensures that you get to exactly the crowd you are reaching out for. People who exactly want to see what you are offering will be the ones to see your ad on Facebook or Instagram.
• Measurable Results
When you implement paid ads in your strategy, you know what you will be getting. Unlike traditional advertisement, such as print ads, where you have no clue who your viewers will be. Digital paid ads give you a lot of data including the number of people who saw your ad, how many clicked on it, how much each click cost, how many sales or leads come directly through these ads.
Upon receiving detailed feedback on how your ad is performing, you get the liberty to make changes to your ads if required and allow you to spend your money wisely.
• Scalability
Paid advertisements is one of the most popular parts of digital marketing services USA. When you finally create a campaign that drives in result and of course, money – there are high chances that you may want to increase your budget in order to reach a wider audience. To cut to the chase, you can always scale business even if one campaign succeeds.
The Downside of Paid Ads
Just like any other thing we do, paid advertisements also have their own downsides – they may or may not be as big, but they certainly do exist. Here are the few drawbacks of when handling paid ads:
• It Costs Money
If you are new to this and require some expert advice, professional digital marketing services USA providers will tell you that paid advertisement gets expensive. And it can keep getting expensive quickly, too. You technically pay for every click or every thousand views. If the ad is set up incorrectly, there is a high possibility of you burning up some cash without any returns.
• Requires Skill and Constant Learning
Learning how to run effective paid ads is a genuine skill. It requires precision, strategizing and a lot of planning.
The things you need to master is how to target correctly, how to make compelling ads, how to design effective visuals, and how to analyze and adjust data.
Without these skills, it is quite difficult to proceed with it. Which is why most businesses hire freelancers and digital marketing services USA professionals to take care of these things for them.
• Ad Fatigue
People usually get tired of watching the same ads. If your ads keep popping up on screens too many times, people may tend to ignore your ads, or even worse, may ‘report’ it as spam. Which is why, you constantly need to have fresh ad ideas, visuals, videos, etc. It is a constant effort that has no shortcuts.
• Dependence on Paid Ads
More often than not, when we get used to paid ads, and learn how it works, we rely on it even if we forget to run a new ad. Meaning, if you were to stop a paid ad campaign for once, there is a high possibility that your reach and traffic might come down to zero. Unless you have a strong online presence through SEO services – that help you pull in organic traffic.
• Competition
You have a lot of competition out there. There are several keywords or a set of audience that you may be targeting for, and unfortunately, you are not alone. It is like a bidding war. Many businesses are looking for the same attention as you are – this may lead to increase in ad cost, making it harder and even more expensive to get clicks and conversions. Return on ad spend (ROAS) becomes even more difficult.
Do You Really Need Paid Ads
As mentioned, not even digital marketing services USA providers and experts will not be able to give you a solid yes or no answer to this question because really, it truly depends on what kind of business you are running, what are your scaling ideas, and what is target audience. Here is a more elaborate breakdown:
You Might Need Paid Ads If…
- You need fast results: These might be good for you if you are launching a new product, you have a seasonal sale going on, or you just want to generate some leads quickly.
- You know your target audience: If you have a good knowledge about who you are targeting, paid ads will be a game changer for you.
- You want to learn and have the budget: If you have the budget to spend money on paid ads for the sake of scaling in the future or simply just learning, running paid ad campaigns could be good for you.
- You have good knowledge on conversions: When you know that your product is good, you are getting conversions and exactly where to put your money on, investing in paid ads could actually do you good.
- Your SEO Strategies are slow: While you are working on you SEO growth, knowing that it takes time, paid advertisement can fill the gap until then.
You Might NOT Need Paid Ads If…
- You are on a tight budget: It is best to explore other digital marketing services USA instead of jumping right into investing in paid ads.
- You are not sure you understand your customer well: If you are unsure about your exact target audience, it is best to hold on to the money and perhaps get to enhance your knowledge before investing.
- Your website or product isn’t ready: It is advised not to make an investment in paid ads if your website or product is not completely ready for the market.
- Your goal is short-term: Paid ads are great for immediate and temporary results. If you are looking to build your brand, it is best to explore other marketing strategies that are much more pocket-friendly and can generate results.
Conclusion
Paid ads are definitely a powerful tool to get instant results. However, there is a lot more to understanding about paid ads than just going for it.
Should you invest in paid advertisement and not have enough knowledge, you will not only lose money, but you will also lose confidence and doubt your strategies. It is best to first gather all the knowledge that you can get and then take the leap of faith.
Before investing, consider your business goals, check for competition, learn about PPC vs SEO, decide on what your budget allocation for marketing will be, and about the various platforms where you can run ads and their pros and cons.
As for a good agency that provides you with the best digital marketing services USA – WebdesignVR can be your go to. Here, we take care of everything you need and map out everything that you need to know about paid ads – should you choose to invest. Reach out today!
